Barceló Sevilla Renacimiento gathers the biggest event in the hotel industry in Europe, the HEM


HEM, Hoteliers European Marketplace, lands in Spain for the first time and our hotel is appointed to be the venue for this international event

Seville becomes the venue for the HEM, taking over the traditional city hosts (Florence, Paris, and Brussels) and becoming the first Spanish destination of the event. An international meeting for hoteliers and professionals of this sector and the main job source in all Europe.

An event that gathers 250 tour operators from all over the world to know the possibilities of the destination and include it in their holiday package, allowing the city to increase their hotel bookings in the medium and long term.

ETOA (European Tour Operators Associations), organizer of this important convention, announced the new date and destination in November of last year, at the World Travel Market London after an agreement with Tourism Seville (Consorcio de Turismo de Sevilla).

Barceló Sevilla Renacimiento gathered on February 11th professional dealers and buyers that networked in a total of 5,500 business meetings. A workshops session that gathered together European hotels and global hotel chains and contractors. The event started with a speech by the Hotel Director, Marcos Otero, and the Commercial Director Ana Carrasco, welcoming the attendees.  Later on, they enjoy a typical Andalusian lunch at Restaurante Colon and a farewell drink at the end of the sessions.

“Although the Tour Operator segment is not the priority segment of the hotel, we were very surprised by the quality of the attendees and the organization. We have had an agenda of 30 daily visits of more than 12 minutes each, highlighting the assistance of many Asian market agencies looking forward to make direct contact with hoteliers over great groups of tour operators (Wholesaler)”. Ana Carrasco, highlighting the importance of the event for the agencies members of the ETOA.

The HEM also offered a unique opportunity to show the essence of Seville to the guest tour operators. Visits around the Expo’92 legacy, the Ibero-American Exhibition, the river Guadalquivir, the Cathedral, as well as a walking tour across Santa Cruz district and the Flamenco Museum.

In all, a big event that stimulates the growth of the touristic sector and the positioning of Seville as a global destination, also consolidating Barceló Sevilla Renacimiento as a benchmark of event hosting in the south of Europe.



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