The presentation of the new model was programmed on May 10th from 9pm onwards. Great expectation and curiosity grew around our Convention Center at Barceló Sevilla Renacimiento, the venue that the German brand chose to host the launch of the new Mercedes-Benz A-Class.
The reason behind all that expectation? In 2012 Mercedes-Benz marked a turning point in automobile design and the start of a new age for the legendary brand. As a tribute to this years, our center hall showcased an exhibition portraying the evolution of this model, presenting all the A-Class in chronological order.
The presentation event, hosted by actor and comedian Ángel Rielo, and attended by part of the board management of Concesur and Fervial, two leading companies in car dealerships, and delegates of Mercedes-Benz Spain. Lighting, audiovisuals presented the latest technology incorporated to the new car model. Together with its futuristic design line, one of the most outstanding aspects in the new A-Class interior is the technological, featuring artificial intelligence in the telematic system, navigation features enriched with new augmented reality, and the voice-controlled smart system ‘Hey Mercedes’, based on natural speech.
After the new Mercedes-Benz reveal, there was a cocktail party for 600 guests, including VIP members and participants who were lucky to win a pass in the company’s social media campaigns. Innovation was also present in this show full of surprises and sophisticated performances with laser violins and a spectacular DJ, adding the music to this exciting evening as exclusive as the new A-Class.
Once again, Barceló Sevilla Renacimiento is the chosen venue for motor industry events and presentations. Thanks to our experience in this type of events, our teams offer expert guidance and execution in every presentation, meeting the needs of every of our clients with excellent results. Our facilities offer large, open spaces equipped with the latest technology, ready to showcase all type of vehicles. In addition, our 10,000 square meters of gardens blessed by the region excellent weather allows us to offer the best combination of outdoor and indoor events. Also, our great location facilitates access to suburban roads and other paths perfect for car and motorbike tests and shows.